California Magazine Offers Promotion for Free Marijuana
Kush L.A. partners with medical marijuana dispensary for reader coupon.
Kush L.A., a free monthly Southern California title that bills itself as the â€śPremiere Medical Marijuana Lifestyle Magazine,â€ť may have launched one of the most controversialâ€”and, for some, most sought-afterâ€”magazine promotion to date.
The magazine has partnered with medial marijuana organization The Rainforest Collective to offer a coupon for free medical marijuana. Kush L.A.â€™s August issue will tout a coupon for the first 100 â€śnew patientsâ€ť of The Rainforest Collective to receive a free 1/8-ounce of medical marijuana. And, for those who miss out on being one of the first 100 people on the September 1 giveaway, the next 100 coupon holders will get with a free gram; subsequent new patients will be eligible to spin a "420" prize wheel to win marijuana cigarettes and edibles.
Certainly, the entire promotion is controversial. But it doesnâ€™t seem to bother Kush L.A. and Dailybuds.com publisher Michael Lerner. â€śAt Kush L.A., we are excited to be promoting this new patient giveaway with The Rainforest Collective,â€ť he said in a release. â€śWe have done similar promotions with our other great magazine and Web site advertising partners and look forward to our continued involvement in this movement.â€ť
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