Longtime Advertising Age editor Jonah Bloom is leaving the Crain Communications title to serve as CEO and editor-in-chief of Breaking Media, a b-to-b blog network. Crain Thursday said Ad Age digital editor Abbey Klaassen will replace Bloom as executive editor, overseeing the magazine’s editorial operations.
Also leaving Ad Age is senior editor Matthew Creamer, who is following Bloom to Breaking Media. He will serve as executive editor.
“Breaking Media has already started building a model that Matt Creamer and I had been talking about for a while,” Bloom [pictured] wrote in an e-mail to FOLIO:. “So much of the audience today is getting their business information online, and there are an increasing number of ways you can serve and monetize those communities. Breaking has a great opportunity to be one of the publishers reinventing business journalism and b-to-b marketing, totally unencumbered by any legacy or preconceptions about how it should operate.
“We both love Ad Age,” he continued, “but we’ve been covering this stuff for a while, and we really felt now was a great time for us to go and do something a bit more entrepreneurial.”
Bloom has served as editor at Ad Age since 2002. Before that, he served as editor at Haymarket Media Group’s U.K.-based PR Week.