Jonah Bloom Out as Ad Age Editor
Will take chief executive, editor roles at b-to-b blog network Breaking Media.
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Longtime Advertising Age editor Jonah Bloom is leaving the Crain Communications title to serve as CEO and editor-in-chief of Breaking Media, a b-to-b blog network. Crain Thursday said Ad Age digital editor Abbey Klaassen will replace Bloom as executive editor, overseeing the magazineâ€™s editorial operations.
Also leaving Ad Age is senior editor Matthew Creamer, who is following Bloom to Breaking Media. He will serve as executive editor.
â€śBreaking Media has already started building a model that Matt Creamer and I had been talking about for a while,â€ť Bloom [pictured] wrote in an e-mail to FOLIO:. â€śSo much of the audience today is getting their business information online, and there are an increasing number of ways you can serve and monetize those communities. Breaking has a great opportunity to be one of the publishers reinventing business journalism and b-to-b marketing, totally unencumbered by any legacy or preconceptions about how it should operate.
â€śWe both love Ad Age,â€ť he continued, â€śbut we've been covering this stuff for a while, and we really felt now was a great time for us to go and do something a bit more entrepreneurial.â€ť
Bloom has served as editor at Ad Age since 2002. Before that, he served as editor at Haymarket Media Groupâ€™s U.K.-based PR Week.
The Breaking Media network includes the Above the Law, Dealbreaker, Fashionista and Going Concern blogs.