John Byrne to Navigate the Stormy Media Seas
Ex-BusinessWeek exec editor blogs about his forthcoming venture: C-Change Media.
Itâ€™s been only a week since BusinessWeek executive editor/BusinessWeek.com editor John Byrne confirmed the rumors and announced his resignation from the magazine, but already has revealed details about his new media venture, called C-Change Media. Byrne [pictured] has launched a Blogspot account about it, for which he conducted an interview with himself in what he said was an effort to explain to his curious friends and colleagues exactly what heâ€™s up to.
The catch is that he doesnâ€™t say exactly what heâ€™s up to.
Can you be more specific about what C-Change will do?
Not yet. Itâ€™s too early to tell everyone what our first products will be, but I do envision more than a single platform. It will be a network of niche products for the business audience with an emphasis on mobile applications.
While lacking specific details, Byrne said C-Change (â€śFor the past five years, weâ€™ve been witnessing nothing less than a sea change in the media business.â€ť) will tap into the â€śunprecedented opportunityâ€ť he sees ahead on the horizon for new media entrepreneurs. â€śI passionately believe that the future of media is digital and that newcomers have tremendous advantages over incumbents,â€ť wrote Byrne. â€śMost of traditional media remains in a complete meltdown, dragged down by high costs, old ways of thinking and legacy work processes â€¦ weâ€™re going to see a media boom in the next three years, the launch of tens of thousands of new media entrepreneurs on the Internet.â€ť
A complete meltdown? Yes, please go on: â€śAs tough as the three years have been for traditional media, the next three are going to be nothing less than brutal: more closures, greater losses, increasing layoffs of highly talented journalists and editors.â€ť Byrne went on to say that he believes the new generation of print will emerge from dominant online products.
Talk about flipping the script, traditional media! I think his points/predictions hold water, though. (Read Byrneâ€™s entire post here.)
One telling detail that our comrades at FishbowlNY spotted: Byrne launched the C-Change Media blog on October 17â€”less than a week after former BusinessWeek owner McGraw-Hill said it agreed to sell the magazine to Bloomberg. I guess Byrneâ€™s wheels have been turning longer than we assumed.
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