ADVERTISEMENT



Jack Kliger: ‘At Least I’m Not Running a National Magazine’

Overheard at the CRMA conference in New Orleans.


Tony Silber By Tony Silber
06/02/2009 -08:54 AM






NEW ORLEANS—The City and Regional Magazine Association’s annual conference concluded here Tuesday. (You can read FOLIO:’s coverage of the show here.)

Some leftover but timely quotes from event:

Author and speaker Orvel Ray Wilson, in a session on guerrilla marketing, quoting David Nour: “In social media, if you’re not at the table, you’re on the menu.”

Former Hachette Filipacchi CEO Jack Kliger, who spoke in the last session on the second day: “That’s where I always wanted to be—speaking at the last session of a conference where all the attendees are struggling through a recession and after they took a tour of Hurricane Katrina sites. I never followed Katrina before. Still, my opening line is good: ‘At least I’m not running a national magazine.’”

Famed designer Walter Bernard was asked what he’d do if he were art director of the New York Times. “I’d look for another job,” he retorted.

Question to one vendor: “How was this event?” Answer: “Pretty bad. I’ve had the least amount of conversations and interactions I’ve had at a show in some time. I feel like a printer!”

[PHOTO: Tony Silber]

RELATED LINKS





Tony Silber By Tony Silber --

Post Comment / Discuss This Blog - Info/Rules

Jack Kliger
Submitted by mwellman on Thu, 06/18/2009 - 17:05.

What a great way to wrap up the conference with the surprise appearance of Mr. Kliger. If you were in that session then I think you should have reported that he felt that city/regionals were the strongest players in the magazine industry. He stated that our unique ownership of local content is a key asset that we need to further develop within our multimedia platforms. Given this economy he made me feel better about the niche we are in.

RECENTLY in City and Regionals dots icon

MOST READ on FOLIOdots icon

FOLIO: Alerts & Newslettersdots icon

Sign up for our news alerts, special offers & feature updates:



FOLIO: Alerts
Breaking news & industry updates

FOLIO: Publishing Technology
The Latest on Trends, Issues & Products (2x Monthly)

FOLIO: Special Promos
Special offers & announcements from Partners, Sponsors & Red 7 Media

FOLIO: Update
Webinar, content & service feature updates



CAREER CENTER dots icon

Latest Featured Jobs