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IEEE to Manage Copy Production, Marketing of IBM Journals

Association to take revenue stake in Journal of Research and Development.



By Jason Fell
10/12/2009

The Institute of Electrical and Electronics Engineers, publisher of IEEE Spectrum magazine, has agreed to take over production of IBM’s online Journal of Research and Development, beginning in 2010. In addition, an archive containing all of the papers ever published in IBM’s journals will be accessible on IEEE’s Xplore digital library.

IBM will continue to handle content acquisition and peer review for the Journal of Research and Development—which also includes the IBM Systems Journal—while IEEE will be responsible for copy production, including copy editing, data conversion and graphic conversion. IEEE also will handle hosting, marketing and sales for the journals.

Copy production will be led by Fran Zappulla, IEEE’s staff director of publishing operations. Marketing will be handled by IEEE’s product marketing team, which is led by director Michael Spada. IEEE’s international sales forces will be responsible for selling the IBM journals globally.

According to IEEE online services product manager Naveen Maddali,  “IEEE has a vision of becoming a leading resource of technology and innovation, and growing our portfolio of content will lead that," she told FOLIO:. "The IBM journals directly fit into this plan. Additionally, the high quality content in these journals represents a nice revenue opportunity for both IEEE and IBM."

The association’s print and digital magazine, IEEE Spectrum, is sent monthly to its more than 380,000 members.

By Jason Fell
10/12/2009







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