IEEE to Manage Copy Production, Marketing of IBM Journals
Association to take revenue stake in Journal of Research and Development.
The Institute of Electrical and Electronics Engineers, publisher of IEEE Spectrum magazine, has agreed to take over production of IBMâs online Journal of Research and Development, beginning in 2010. In addition, an archive containing all of the papers ever published in IBMâs journals will be accessible on IEEEâs Xplore digital library.
IBM will continue to handle content acquisition and peer review for the Journal of Research and Developmentâwhich also includes the IBM Systems Journalâwhile IEEE will be responsible for copy production, including copy editing, data conversion and graphic conversion. IEEE also will handle hosting, marketing and sales for the journals.
Copy production will be led by Fran Zappulla, IEEEâs staff director of publishing operations. Marketing will be handled by IEEEâs product marketing team, which is led by director Michael Spada. IEEEâs international sales forces will be responsible for selling the IBM journals globally.
According to IEEE online services product manager Naveen Maddali,Â âIEEE has a vision of becoming a leading resource of technology and innovation, and growing our portfolio of content will lead that," she told FOLIO:. "The IBM journals directly fit into this plan. Additionally, the high quality content in these journals represents a nice revenue opportunity for both IEEE and IBM."
The associationâs print and digital magazine, IEEE Spectrum, is sent monthly to its more than 380,000 members.
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