IDG, Ziff Davis Enterprise Form Partnership

IDG TechNetwork, b-to-b publisher IDG’s media and ad network, said it has signed an agreement with competitor Ziff
Davis Enterprise that is designed to "help technology marketers and agencies
reach a larger audience with their branding, product launch and lead
generation programs."

For the first phase of the agreement, ZDE’s
Developer Shed Network, a portfolio of Web sites and online resources
for the developer community, will join the IDG TechNetwork The Developer Shed Network, which features 16 Web sites, targeted
sections, blogs, virtual events and a library of editorial and
user-generated content, currently has 8 million monthly unique visitors
and was previously represented by Federated Media when IDG TechNetwork
approached them.

“It’s the goal of most networks to try and get the best content out
there, so it was a natural thing for us to go after them,” Peter Longo,
CEO, IDG Syndication and Networks, told FOLIO:. “I worked at ZDE for 15
years and I know a lot of people there, so everything kind of grew from
there. And even though we are competitors, if you think of how the Web
works, it makes total sense.”

Longo declined to share the actual terms of the agreement, but said
that the company has a “standard revenue sharing model with ZDE and
will represent the inventory for Developer Shed to advertisers
targeting their unique audience of development professionals.”

Several future collaborations between the two companies also being
planned, but details are being kept under wraps. “Our agreement with
ZDE allows us to expand our relationship in the future, but for now our
focus is on making our relationship with the Developer Shed Network as
successful as possible,” Longo said.

IDG TechNetwork debuted in March 2008, and by December, had 120
million page views per month and 40 million monthly unique visitors. It
currently reaches 75 million unique visitors a month and has more than
200 non-IDG publishers in its network.

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