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IDG Reorganizes, Cuts 8 Percent of Staff

Consolidates b-to-b media division; completes transition to Web-centric model.



By Jason Fell
05/01/2009

Boston-based technology publisher IDG has restructured its b-to-b media division, grouping brands like CIO, Computerworld, InfoWorld, Network World, CSO, IT World and Industry Standard into one business unit.

As a result of the consolidation, 8 percent of IDG’s U.S. staff has been eliminated. An IDG spokesperson declined to say exactly how many employees were let go.

According to a recent Boston Globe report, IDG employs roughly 800 people in Massachusetts. The report said the company slashed b-to-b division salaries by 10 percent last month.

IDG also has offices in San Francisco and employs more than 13,000 people worldwide, according to its Web site.

“IDG Communications began resource sharing among its b-to-b media brands several years ago when it transitioned from a print publishing to web-centric business model,” the company said in a statement. “This restructuring completes that process and will ensure that IDG’s b-to-b brands are staffed to rapidly and effectively meet technology marketers’ need for creative, multimedia marketing programs and related services.”

Each of IDG’s individual b-to-b media brands will continue to have dedicated editorial and sales teams. The restructuring enables IDG to “share resources and reduce costs,” the company said.

According to b-to-b blogger and consultant Paul Conley, one of the effected employees is said to be vice president and Computerworld/InfoWorld editorial director Don Tennant. IDG declined to comment on specific cuts. An e-mail to Tennant was returned as undeliverable and a phone call was not immediately returned.

Founded in 1964, IDG had revenues of $3.2 billion in 2008.

By Jason Fell
05/01/2009




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