Mail.com Media Corporation, the digital media company that bought Hollywood Life and Movieline brands last fall and turned them online-only, has acquired another Hollywood-focused property for its digital portfolio.
The company announced early Tuesday that it signed a deal to acquire Deadline Hollywood Daily, the popular blog and Web site operated by Nikki Finke.
Terms of the deal were not disclosed.
Finke, a somewhat notorious figure among the often incestuous pool of journalists who cover entertainment business in Los Angeles, launched Deadline Hollywood Daily in 2006 as an extension of the Deadline Hollywood column she wrote for LA Weekly.
Jay Penske, MMC’s founder and CEO, said Finke’s “uniquely candid” style of breaking industry news has “changed the game” of entertainment journalism.
Reed Business Information, which publishes Variety, was rumored to have an interest in acquiring Finke’s site earlier this year.
"I was fortunate to have had much interest and many offers from major corporations and media companies to consider over the past 18 months,” Finke said in the release posted on her site. "First, I had to ensure that my DeadlineHollywoodDaily.com would continue to be an independent editorial voice—and I would retain complete control over everything reported on the [Web site]—so that DHD’s credibility with its readers could remain intact. Second, I needed to make certain that an advanced infrastructure and capable team were in place, to bring DHD to the next level. FinaIly, I wanted to join a major Internet player that was ambitious, up-and-coming, and far-sighted. Jay Penske and MMC gave me all those assurances and more. This deal was worth waiting for.”
MMC plans to hire a New York-based journalist for DHD “within 90 days” of the acquisition.