Good Scales Back Frequency
Magazine goes quarterly.
Good, the three-year-old for-profit magazine with a non-profit ethos, is scaling back frequency.
The bimonthly title â€śfor people who give a damnâ€ť will go quarterly. The â€śtransportation issue,â€ť currently on newsstands, is the first at the 4X frequency.
â€śIt was a decision we made for a variety of reasons,â€ť Good creative director Casey Caplowe wrote in an e-mail to FOLIO:. â€śOur people are easier to reach and connect with online, we wanted to devote more resources to serving them there.â€ť
â€śUltimately we felt that we'd rather put a bit more into the Web efforts even if [we] took some resources from print,â€ť Caplowe continued. â€śThat said, the magazine and print as a medium is still one we believe in thoroughly.â€ť
Goodâ€™s circulation has grown from 25,000 to about 60,000, in part, through a campaign which readers could name their own price for a yearlong subscription to the magazine, with proceeds donated to charity.
Last year, Good named its first CEO, a signal that the bootstrapping company was getting serious about the business side.
â€śWithin a five-year timeframe, we hope to emerge as a lifestyle brand that provides content through digital and print media,â€ť founder Ben Goldhirsh said at the time. â€śI would not estimate the numbers, but we hope to achieve profitability in that timeframe.â€ť
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