Garden & Gun Saved
Publisher, partner rescue high-end Southern lifestyle title from closing down.
Two months after its publisher pulled out of a five-year agreement with the magazine, Garden & Gun has been acquired by Indigo Acquisition LLCâ€”a company co-created by publisher Rebecca Darwinâ€”effectively saving the high-end Southern lifestyle title from going out of business.
Darwin is joined by Evening Post Publishers Co. chairman Pierre Manigault in Indigo Acquisition, and the purchase of a majority stake in Garden & Gun. Financial terms of the deal were not disclosed. Â
In January, the Evening Post Publishers Co., a newspaper company that had been publishing Garden & Gun, said it would end its agreement with the Charleston, South Carolina-based magazine effective January 31. Since then, the magazine had been â€śactively engaged in discussions with investors" to find a way to continue publishing the magazine.
â€śWe were determined to keep the magazine in Charleston and to keep the special dynamics of the team we had put in place in tact, and weâ€™re thrilled with this resolution,â€ť Darwin said in a statement.
Launched in 2007, Garden & Gun carries a total circulation of 220,000, including 160,000 paid subscribers. According to Darwin, the magazine saw ad revenue increase 230 percent in 2008.