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FOLIO: Growth Summit Kicks Off in Chicago

In its fifth year, conference for C-level execs to focus on growth strategies.

By Jason Fell

CHICAGO—The fifth annual FOLIO: Summit kicks off this week with more than 200 C-level executives and directors expected to attend.  This year’s conference will focus on actionable strategies to help magazine businesses grow, even during a recession.

“It's not enough to make drastic cuts and then hunker down,” said FOLIO: general manager Tony Silber. “You need to be taking the initiative, looking at doing the things you do better, looking at doing new things. That’s what this year’s FOLIO: Growth Summit is all about.”

The FOLIO: Growth Summit will feature more than 30 sessions and upwards of 50 speakers exploring topics like transitioning print staffs to the Web, expanding your brand to strengthen your competitive position, and the roles of executive leadership in developing an e-media business strategy.

The Summit gets underway Monday with two half-day preconference workshops for association and regional publishers, as well as one focusing on boosting advertising sales results. Tuesday features a breakfast keynote by Jim Malkin, CEO of Source Media—a publisher that underwent a radical reorganization into four market-facing groups and recast its editorial and advertising staffs for each of its individual brands into combined units. 

IDG CEO Bob Carrigan and Brad Fayfield, founder and CEO of Storm Mountain Publishing, will deliver keynotes on Tuesday and Wednesday, respectively.

Other notable speakers include Andy Clurman, COO of Active Interest Media; TechInsights CEO Paul Miller; Hanley Wood CEO Frank Anton; John Koten, CEO of Fast Company publisher Mansueto Ventures; and Kerry Smith, founder and CEO of FOLIO: parent company Red 7 Media.

A CEO roundtable, featuring Advanstar Communications CEO Joe Loggia, Networks Communications division president Adam Japko and Tom Kemp, recently-appointed CEO of Northstar Travel Media, is also scheduled.

The “E-Media Strategist Summit,” a one-day event for senior- and executive-level online, interactive and integrated product managers, is slated for Monday.

“Publishers throughout the industry are facing challenges they've never faced before,” Silber said. “Who will come out of this economic crisis intact? It will be those companies that stay on the offensive, even as they make the necessary adjustments and cuts.”

By Jason Fell

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