Face Up: Playboy
Issue: November 2009
Launched: December 1953
Circ: 2.6 million
Publishing Company: Playboy Enterprises, LLC
Editorial Director: Jim Jellinek
Art Director: Rob Wilson
It‚Äôs likely you‚Äôve seen‚ÄĒor at least heard about‚ÄĒPlayboy‚Äôs November cover featuring Marge Simpson.
The collector‚Äôs edition cover, which featured a cartoon character for the first time in its history, hit newsstands October 16 in conjunction with the Gracie Films /20th Century Fox Television show‚Äôs 20th anniversary.
‚ÄúThe Playboy team heard from the people over at FOX that in an upcoming Simpsons episode, ‚ÄėThe Devil Wears Nada,‚Äô Marge disrobes for a charity event,‚Äú says Playboy editorial director Jim Jellinek.
This made it a ‚Äúperfect opportunity‚ÄĚ to showcase¬† Marge on the cover and create an incentive for people to go to the newsstand and pick up a copy. Jellinek and his team, along with Playboy founder Hugh Hefner, worked hand-in-hand with The Simpson‚Äôs creator Matt Groenig, who ‚Äúdrew the cover by hand specifically for us,‚ÄĚ says Jellinek. ‚ÄúThe entire process was nurtured by Hef using his knowledge and experience in illustration.‚ÄĚ
The final version of the newsstand cover was a take-off of Playboy‚Äôs October 1971 issue featuring Darine Stern, the first African American model to appear on the magazine‚Äôs cover. While subscribers received a cover with a similar look and feel to the Marge cover, their covers touted live model Alina Puscau. ‚ÄúHef wanted it to look like Alina stepped out of one issue and Marge stepped in,‚ÄĚ Jellinek says.
While Marge may not be a lad mag virgin (Jellinek notes her appearance on Maxim‚Äôs April 2004 cover), Playboy still considers her a newsstand win. ‚ÄúOnline you can create something viral, but not the amount of orchestrated, tension-filled drama as with a cover reveal,‚ÄĚ Jellinek says. ‚ÄúI don‚Äôt think there‚Äôs been another magazine from a men‚Äôs brand that has created this kind of buzz this year.‚ÄĚ
‚ÄúFull Disclosure: I am not a reader of Playboy, nor am I familiar with its covers in any but the most general, culturally iconic way. But this witty tribute featuring Marge almost entices me to look inside. The pose is sweetly tasteful, with the bunny chair providing modest cover while reminding us exactly where, and for whom, she‚Äôs posing. The bright color palette is perfect, with the purple background reinforcing the context, and yellow and blue picking up her signature skin tone and hair. The typography also references cartoon culture, and more significantly, supermarket tabloids where cheesiness reigns. There is a slight whiff of late ‚Äė60s poster type, making an otherwise heavy-handed, unsophisticated type perfect.‚ÄĚ
Joan Ferrell | Design Director | The American Lawyer, ALM
‚ÄúOn a purely visceral level I like this cover; I understand the homage it‚Äôs paying to its 1971 predecessor, and I‚Äôm struck by the bold color palette. Do I LOVE it? No, not enough. The purple, silver, pink and yellows work because they are bold and surprising, accenting Marge‚Äôs jaundice skin tone and hair (and will leap off of a newsstand). What would this cover have felt like if the palette were black, gold and mahogany to pay further homage to the 1971 cover? It‚Äôs clear and legible, but I feel like there was a missed opportunity to be more playful. Rather than peppering the language around Marge, using her to partially obscure some of the type could have
given the cover depth and a more poster-like, finished feel.‚ÄĚ
Neil Jamieson | Deputy Design Director | People