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ESPN to Launch Annual Fishing Magazine

Saltwater to be sent to 250,000 subscribers of Bassmaster.



By Chandra Johnson-Greene
03/19/2009

ESPN Outdoors announced this week that it will launch ESPN Outdoors Saltwater magazine this April.

The annual title will be distributed to more than 250,000 subscribers of Bassmaster magazine, making it the highest circulated saltwater fishing publication in the U.S., according to the Mediamark Research & Intelligence (MRI)  Fall 2008 Report.

ESPN Outdoors Saltwater will provide enthusiasts with an insider’s perspective on saltwater fishing and will include features from various locations of the ESPN Outdoors Saltwater Series, including tips and technique articles, human-interest focus and photo essays.

A free, digital copy of the magazine is available on the ESPN Web site.

“We have had tremendous support and response from the saltwater fishing manufacturers,” James Hall, editor, ESPN Outdoors publications, said in a statement,

The ESPN Outdoors Saltwater Series will make its television debut on ESPN2 with six 30-minute episodes starting March 29.

By Chandra Johnson-Greene
03/19/2009







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