Connect with FOLIO:
      

ADVERTISEMENT



ESPN 'Body' Issue a Quick Subscription Boost

Publisher’s paid online site gains 400 new subscribers in less than 24 hours.


Vanessa Voltolina By Vanessa Voltolina
10/15/2009 -16:40 PM






I don’t think anyone doubted that the throng of semi-nude athletes appearing in (and on the cover of) ESPN The Magazine’s “Body Issue,” which hit newsstands October 9, would raise some eyebrows, and maybe help turn a few pages among the title's readership.

The better question was how ESPN would capitalize on all the attention. At the Magazine Publishers of America’s Innovation Summit Thursday, ESPN Publishing’s general manager and editorial director Gary Hoenig shed a little light on the results. While newsstand numbers haven’t been counted, he said ESPN’s Insider—the paid content arm of the ESPN the Magazine Web site—saw 400 new subscribers within hours of the Body Issue content being posted online.

Since ESPN Insider subs cost $39.95 a pop, after some quick, unofficial math one could assume the publisher hauled in close to $16,000 in just one day. That’s not too shabby.

So, was there any blowback? Did any angry parents or religious types call up to cancel their subscriptions? An ESPN spokesperson said she didn’t immediately have those numbers handy.

RELATED LINKS





Vanessa Voltolina By Vanessa Voltolina --

Post Comment / Discuss This Blog - Info/Rules


RECENTLY in Consumer dots icon

MOST READ on FOLIOdots icon

FOLIO: Alerts & Newslettersdots icon

Sign up for our news alerts, special offers & feature updates:



FOLIO: Alerts
Breaking news & industry updates

FOLIO: Publishing Technology
The Latest on Trends, Issues & Products (2x Monthly)

FOLIO: Special Promos
Special offers & announcements from Partners, Sponsors & Red 7 Media

FOLIO: Update
Webinar, content & service feature updates



CONNECT WITH FOLIO: NOW
         


CAREER CENTER dots icon

UPCOMING WEBINARS



RECENT WEBINARS