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Does Forbes.com Really Publish 5,000 Articles a Day?

Behind the numbers.


Dylan Stableford By Dylan Stableford
04/08/2009 -11:17 AM






Last week, I wrote a brief story (“Forbes Rolls Out Mobile Reader Application for BlackBerry”) about the latest magazine to focus resources on tapping the growing number of smartphone users.

What caught my eye, however, was this line (bolded for emphasis) in the footer of the press release:

About Forbes.com

Forbes.com (www.forbes.com), home page for the world’s business leaders and the No. 1 business news source in the world, is among the most trusted resources for senior business executives, providing them the real-time reporting, uncompromising commentary, concise analysis, relevant tools and community they need to succeed at work, profit from investing and have fun with the rewards of winning. Throughout the business day Forbes.com publishes more than 5,000 articles, delivering the best of Forbes journalism and that of its selected partners with all the immediacy, depth and interactivity that the Web allows. Forbes.com is part of Forbes Digital, a division of Forbes Media LLC. Forbes.com and affiliated properties—ForbesTraveler.com, Investopedia.com, RealClearPolitics.com, RealClearMarkets.com, RealClearSports.com, and the Forbes.com Business and Finance Blog Network—together reach nearly 42 million business decision makers each month.

Five thousand articles? Every business day? Really?

Considering the multiple reports of layoffs at Forbes Media (they never got back to us on that) I found that number curious, and high.

I asked Forbes to clarify. Here was a spokesperson’s response:

This is the combination of staff-written, freelance contributed and partner supplied (from Oxford Analytica to newswires).

I asked Forbes to break it down further. Here’s what they said:

We do not break this out, but according to Editor Paul Maidment, the site publishes content 24/7 by editorial staff in the U.S. and bureaus in London, Mumbai, Hong Kong, Tokyo, Shanghai and Beijing.  It includes staff-written, freelance contributed, and content supplied from numerous content partners—including consultancies like Oxford Analytica and McKinsey; business schools like Wharton, Harvard Business, etc; media companies like paidContent and Venture Beat; and wire services (including Reuters and AP) as well as specialist contributors across 10 Editorial Channels and 70-plus sections within those channels.

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