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Do Publishers Owe It to Their Readers to Ensure the Accuracy of What They Publish? - Dylan Stableford - Blogs Editorial @ FolioMag.com
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Do Publishers Owe It to Their Readers to Ensure the Accuracy of What They Publish?

Entrepreneur’s argument may hold up in court, but what about for subscribers?


Dylan Stableford By Dylan Stableford
05/22/2009 -12:06 PM






Earlier this month, I wrote about a weak case against Entrepreneur ("A Ponzi Suit That Sounds Like a Scam") in which a group of investors filed suit, alleging the magazine misled them about a company featured on its “Hot 100” list.

According to the suit, Entrepreneur “deliberately, willfully and recklessly failed to exercise due diligence in publishing information” about a company called Agape, whose founder, Nicholas Cosmo, was arrested and charged with a $370 million mail fraud. (According to Time.com, it appeared Cosmo was running an alleged Ponzi scheme, similar to Bernie Madoff's.)

At the time, I said the lawsuit was bogus. And I still think it is. But one of the arguments Entrepreneur is using to try to convince the court to dismiss the claim—while, perhaps, legally correct—sounds as almost as egregious as the lawsuit itself.

According to court documents filed yesterday, Entrepreneur, citing rulings in similar court cases, argued that it is “under no duty to provide information with care to its readers”:

“New York law establishes … that a publisher is under no duty of care to its readers to ensure the accuracy of published information  … A publisher, even those who maintain a paid subscription service, such as Entrepreneur, owes its readers no duty to ensure the accuracy of its publications, and thus, cannot incur liability for an allegedly inaccurate statement.”

A magazine is “under no duty to provide information with care to its readers?” I’m sorry, what?!?!

If not, then why publish a magazine or Web site in the first place? (“Screw readers, they don’t need trusted information!”)

What about the subscribers who invest in Entrepreneur? Don’t they deserve accuracy? Or at least care?

Again, it’s probably all legaleze, but it’s awfully weird for a publisher to argue it isn’t obligated to care about its readers.

Click here for a PDF of the court documents.

Entrepreneur’s better argument (somewhat buried on page 10) is about the purpose of its “Hot 100”—and why investors shouldn’t necessarily deem a company on the list worthy of their hard-earned cash.

“The Hot 100” list, Entrepreneur said, was “offered as informative material to an audience of general readers” and does not “draw any conclusions nor makes any recommendations to its readers, as to the financial suitability of an investment in any of the listed companies.”

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Dylan Stableford By Dylan Stableford --

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A question of responsibility
Submitted by Tim Lloyd on Sat, 05/23/2009 - 04:37.

I feel sorry in a wider sense for any publisher whose readers turn on them, in this blame culture in which we live. However, every publisher should at all times be able to demonstrate some form of due diligence and thought process behind every published word. Nowhere is this more important than in financial publications.
Shady Operators
Submitted by D Willson on Tue, 05/26/2009 - 10:08.

As the former editor of a magazine that published similar content as "Entrepreneur," I can tell you that there are many shady operators who work very hard to fabricate a false image of their company. We did routine background checks, but were duped on several occasions into publishing information that we later learned was suspect or an outright lie. Readers should take the disclaimers that financial magazines offer them to heart. It is virtually impossible to unmask every determined scam artist in the course of publishing monthly issues. However, I would also add that readers should be wary for another reason. The editorial content in these magazines are directly tied to revenues that are derived from the same companies they report on. The publisher's revenues are enhanced through investment fairs, marketing partnerships and e-newsletters, as well as magazine advertising. This creates and internal culture with disincentives for the editorial staff to be overly skeptical. There is a constant negotiation going on between advertising sales (sometimes the publisher) and the editorial staff. For this publisher to take the position that they have no responsibility to the reader ... Well, at the very least, it sounds like the advertising division talking, not the editorial. Hopefully, the editors don't feel the same way.

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