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Digital Magazines News Wire | 08.27.09

Nxtbook Media, Olive Software, more …



By Jason Fell
08/27/2009

Fast-Growing
Digital magazine vendor Nxtbook Media ranked number 583 overall on Inc. magazine‚Äôs annual ‚Äė500‚Äô list of the fastest-growing, privately held companies in the U.S. The list was released earlier this month.

Although the company slipped slightly from its ranking last year (number 303) Nxtbook saw revenues grow 464.7 percent to $6.7 million from 2005 through 2008. The company ranked number 35 in the software category.

Founded in 2003, Lancaster, Pennsylvania-based Nxtbook employs 52 people and recently was voted the best medium-size company to work for in the state.

iMirus Launches 'Flexible' Digital Service
Digital magazine provider iMirus has launched what it calls Flexible Digital Editions, which allows its publishing partners to create multiple versions of its digital editions and split subscriber/prospect lists into more targeted groups.

According to Jeremy Miller, iMirus' senior vice president of sales, the company's e-mail notification system "allows publishers to split their email lists into multiple campaigns. And, different versions of the digital edition can accompany each of these different campaigns. The beauty of this is different advertisers can sponsor the digital edition for its specific and targeted readership, and editorial can be focused in the same manner.‚ÄĚ

For example, if a regional publisher wanted to split its subscriber list into four separate campaigns based on the regions that publisher serves, it could produce four separate digital issues with different covers, advertising, etc. "We can accomplish this because the pages within our digital edition all have their own URL, and therefore can easily be mixed and matched to create multiple versions,‚ÄĚ said Miller. ‚ÄúThis is a valuable new feature for many of our publishing clients, as it provides them tremendous flexibility when it comes to how they paginate their content."

E-Reader Maker Partners with Second Digital Magazine Vendor

Plastic Logic, which plans to launch a new electronic reading device next year, has partnered with another digital magazine vendor. The company said it will work with Olive Software to develop services enabling publishers to efficiently optimize and distribute content on its soon-to-launch e-reader.

According to Olive president Dewayn Davis, the partnership ‚Äúextends our mission of providing access to content to the widest possible audience across an array of platforms and devices while ensuring a rich end user experience.‚ÄĚ

The device is expected to be about the size of a pad of paper (8.5 x 11 inches) and weigh less than many printed magazines. Plastic Logic said its larger display will reduce the need to shrink magazine or newspaper pages to fit other electronic screens, like Amazon’s Kindle.

Earlier this year, Plastic Logic partnered with Zinio to provide the company with magazine content for the forthcoming e-reader device.

Publishers Press Adds E-Mail Services
Shepherdsville, Kentucky-based magazine printer and digital edition producer Publishers Press said it partnered with an unnamed e-mail marketing company to offer e-mail services as part of its e-PubXpress digital magazine suite.

According to e-mail research specialist Bill Napper, e-PubXpress’ new e-mail marketing platform “provides the tools our customers need to build an accurate profile of their audience’s interests and preferences at the individual level.

‚ÄúThen, through the use of powerful system tools such as segmented lists, personalization, granular tracking, and reporting, the publisher can send relevant, targeted e-mail messages,‚ÄĚ Napper added.

Schofield Dabbles in Digital
Schofield Media Group is launching two digital initiatives. The London-based b-to-b publisher, which has offices in Chicago and New York, partnered with Nxtbook Media to produce digital editions of its magazine titles, including Construction Today, U.S. Business Review and Exploration + Processing.

The company also plans to launch all-digital supplements to Construction Today. The first will focus on government-funded projects, the company said.

Schofield said its digital magazine initiative furthers its ‚Äúcommitment to green business.‚ÄĚ

 

By Jason Fell
08/27/2009







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