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Digital Magazines News Wire | 07.29.09

iMirus, EE Times, and more.



By Jason Fell
07/27/2009

iMirus to Launch ‘Content Extension’ Data Converter
Digital magazine provider iMirus is expected to launch a platform called Content Extension, which will extract text, images, metadata and tagging from publisher’s PDFs and automatically convert the data into a compiled Prism XML file format. The data can then be read by multiple software and hardware platforms, as well as be made available for search indexing.

“The digital edition created for the computer screen and the iPhone have been available for several years,” iMirus said. “And, one of their technology limitations, at least when it comes to getting access to the raw data, is that they have been based upon either Adobe Flash or PDF readers.”

In addition to using a Flash-based environment for its digital magazine reader, iMirus also uses a platform from Adobe called Flex, which it says is a programming language that allows for the integration of Flash, HTML, PDF, rich-media and multiple other types of display technologies.

Although it declined to say exactly who its magazine publishing client is, iMirus said it is working with a major sports publisher to convert its back issues into this new format and to be indexed by search engines.

Publishers Press to Enhance Reporting for Digital Editions
Shepherdsville, Kentucky-based magazine printer and digital edition producer Publishers Press said it has partnered with Omniture to manage analytics and reporting for its e-PubXpress digital magazine editions.

To accomplish this, Publishers Press will utilize Omniture’s SiteCatalyst service, which will give its digital magazine publishers access to more than 30 unique reports with roughly 100 variations.

According to Omniture, the product provides “actionable, real-time intelligence about online strategies and marketing initiatives, and helps marketers quickly identify the most profitable paths through their Web site by identifying critical success metrics.”

Interest in Mobile Access Up Among Digital Edition Readers
The desire among digital magazine readers to access those editions over a mobile device is growing significantly, according to Texterity’s recent Profile of the Digital Edition Reader report.

According to survey results, more than 25 percent of respondents said they want to receive their content on a smartphone device like Apple’s iPhone. Nearly 34,000 digital edition readers participated in the survey, which spanned 164 publications and 55 publishers across consumer, b-to-b and association magazines.

Other results indicated more than 90 percent of respondents were “satisfied” or “very satisfied” with their digital reader experience and 91 percent take action when reading advertisements and/or articles. Two thirds of respondents represented trade magazine readers while one third were consumer magazine readers.

EE Times Launches Special Digital Issue
United Business Media’s TechInsights partnered with Nxtbook to launch Apollo, a digital-only edition from electronics industry publication EE Times, celebrating the 40th anniversary of the Apollo moon landing.

The flash-enhanced edition features articles, music, video clips and image galleries. In connection with the digital edition, EE Times hosted a Webinar this week called “Apollo: The Epic that Launched a Generation of Engineers.”

By Jason Fell
07/27/2009







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