Despite Cuts, Adweek Still Gets Freaky
Nielsen group to launch spin-off of popular blog.
Late last year, Nielsen Business Media announced an editorial reorganization of its Adweek Media Group that combined content development and distribution for Adweek, Brandweek and Mediaweek magazines under one editorial organization (and, of course, included a number of layoffs).
Now Brandweek is launching a new blog, BrandFreak, based on Adweekâs popular AdFreak and edited by AdFreakâs editor, Tim Nudd. (It will feature contributions from Brandweek writers.)
That a company would launch a spin-off of any editorial product now is notable, considering how many have scaled back their brand extensions (Outsideâs Go, O at Home, etc.) to focus on their core products.
âThis was started as a naked grab at Web traffic,â Brandweek editor Todd Wasserman wrote in an e-mail to FOLIO:. âWe noticed AdFreak has been pulling in a lot of readers and thought there might be an audience out there for a BrandFreak.â
However, Wasserman said there will be no duplication of content. âWhile weâll both write about advertising, BrandFreak will also cover guerrilla marketing, shopper marketing, new product launches, marketing trendsâbasically whatever Brandweek writes about, but in a more âbloggyâ manner âŠ If an item appears on BrandFreak, it wonât run on AdFreak.â
Post Comment / Discuss This Blog - Info/Rules