BusinessWeek Hosts Four-Hour Dinner for 10 Web Readers
Lavish meal hosted by editor John Byrne.
Last night, on the 50th floor of the McGraw-Hill Building in New York, BusinessWeek.comâs editor (and tweeter-in-chief) John Byrne hosted a dinner for a small group of 10 readers who âmade significant contributions to its Web site last year.â
âThis is our first ever but it won't be our last,â Byrne said, via Twitter of course. "It was a terrific group of smart, engaged readers who had lots of good advice.â
He added: âGreat meal, too, with chocolate mousse cake & apple tart with vanilla ice cream to finish it off.â
This type of âreader engagementâ may be new to BusinessWeek, but is nothing new to magazines. Jane magazine used to host regular pizza parties for readers in its Manhattan offices. (They invited me to one once; I declined, figuring Iâd have time to attend one eventually. Oops.)
And âmeet-ups,â of course, are common for technology sites like TechCrunch and the D.I.Y. nerds who read Make. But I was slightly surprised to hear about BusinessWeekâs soiree. Who knew magazines did this sort of thing anymore? I thought curated dinners wouldâve surely been cut from publishersâ 2009 budgets long ago.
Nice to see.
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