BusinessWeek Hosts Four-Hour Dinner for 10 Web Readers
Lavish meal hosted by editor John Byrne.
Last night, on the 50th floor of the McGraw-Hill Building in New York, BusinessWeek.comâ€™s editor (and tweeter-in-chief) John Byrne hosted a dinner for a small group of 10 readers who â€śmade significant contributions to its Web site last year.â€ť
â€śThis is our first ever but it won't be our last,â€ť Byrne said, via Twitter of course. "It was a terrific group of smart, engaged readers who had lots of good advice.â€ť
He added: â€śGreat meal, too, with chocolate mousse cake & apple tart with vanilla ice cream to finish it off.â€ť
This type of â€śreader engagementâ€ť may be new to BusinessWeek, but is nothing new to magazines. Jane magazine used to host regular pizza parties for readers in its Manhattan offices. (They invited me to one once; I declined, figuring Iâ€™d have time to attend one eventually. Oops.)
And â€śmeet-ups,â€ť of course, are common for technology sites like TechCrunch and the D.I.Y. nerds who read Make. But I was slightly surprised to hear about BusinessWeekâ€™s soiree. Who knew magazines did this sort of thing anymore? I thought curated dinners wouldâ€™ve surely been cut from publishersâ€™ 2009 budgets long ago.
Nice to see.
Post Comment / Discuss This Blog - Info/Rules