UPDATE: Playboy Names New CEO
Scott Flanders tapped to serve as chief executive, replace Christie Hefner.
Playboy Enterprises today appointed Scott Flandersâpresident and CEO of Irvine, California-based media company Freedom Communicationsâchief executive and to its board of directors. The company also appointed Olympus Media senior vice president and CFO David I. Chemerow as non-executive chairman of the board.
Flanders [pictured] replaces interim CEO Jerome Kern, who took over late last year when Christie Hefnerâlongtime CEO and daughter of Playboy founder Hugh Hefnerâstepped down.
Citing unidentified sources, the Wall Street Journal reported Monday morning that Playboy was eying Flanders for the chief executive role.
"This is a particularly exciting time to assume the role of CEO," Flanders said in a statement. "The evolution of the media industry and the global recession's effect on consumer spending intensify the need for a creative and effective business model."
Playboy last month reported a $13.7 million net loss during the first quarter of 2009. Revenues for the period were $61.8 million, down more than 20 percent from $78.5 million during the same period last year.
During the earnings call, Kern said the company is considering "radical changes" to its print business model, including price increases, a frequency reduction and lowering its rate base of 2.6 million. The company said it would combine Playboy's July and August issues into a double issue.
Through the first quarter, Playboy saw ad pages fall 22 percent, according to Publishers Information Bureau figures. The company said it expects to report a 39 percent decline print ad revenues during the second quarter compared to last year.
Until last week, it was rumored that Playboyâwhich in February said it is open to sale talksâwas being courted by Virgin Atlantic CEO Richard Branson.
As of 4 p.m., Playboyâs stock was trading at $2.97, down nearly 11 percent from its previous close.
Check back to FOLIOmag.com for updates to this story.
Post Comment / Discuss This Story - Info/Rulesblog comments powered by Disqus