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Condé Nast Shutters Domino

Shelter title falls victim to down economy, publisher expectations.


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By Jason Fell
01/28/2009

RELATED: ‘Diverse’ Shelter Magazines Will Survive

Condé Nast announced today that it will shutter Domino, its four-year-old shelter title.

The March issue, the publisher says, will be its last. The Web site, dominomag.com, is being shut down, too.

According to CEO Charles Townsend, the decision to cease publication “is driven entirely by the economy. Although readership and advertising response was encouraging in the early years, we have concluded that this economic market will not support our business expectations.”

Editor Deborah Needleman and publisher Beth Brenner will be leaving Condé Nast, the company said.

Launched in April 2005, Domino carried a ratebase of 850,000. During the first half of 2008, Domino's total paid and verified circulation average was 1.12 million, according to ABC.

The magazine saw ad pages fall 4.1 percent in 2008, according to Publishers Information Bureau figures.

The shelter category, in particular, has been hit hard by the recession. Earlier this month, Meredith closed Country Home.

Late last year, Martha Stewart Living Omnimedia shuttered fellow shelter magazine Blueprint.

Refresh this page for updates to this story.

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NO!!!!!!!!!
Submitted by Anonymous on Wed, 01/28/2009 - 13:42.

This was the most fresh and vibrant shelter magazine to come out in YEARS! NO!!!!!!!!!!!!!!!!!!!!!!
One of my favorites
Submitted by Erika on Wed, 01/28/2009 - 14:16.

First Blueprint, then Cottage Living and now Domino. Say it ain't so!
This means no magazine is safe
Submitted by Anonymous on Wed, 01/28/2009 - 14:16.

Pages down only 4% in a year when average PIB magazine is off 12%, and still they killed it. No mercy!
What About House Beautiful?
Submitted by Anonymous on Wed, 01/28/2009 - 14:26.

I hear rumors...
I'm so sad Domino is going
Submitted by Somyr Perry on Wed, 01/28/2009 - 14:27.

I've been with you, Domino, since your birth ... how could you do this to me? I've been loyal. I've been timely with my subscription renewals, written letters to the editor and used your design advise in my home on more than one occasion. What more do you want!
get to writing...
Submitted by Anonymous on Wed, 01/28/2009 - 15:12.

Just read this post on facebook.... Please say it isn't so!!! There is not another magazine on the market like the fresh, unique, eclectic and FABULOUS Domino Magazine! I have just written a letter to CondeNast and I encourage all of you to, as well!! CondeNet 1166 Ave. of the Americas, 15th Floor New York, NY 10036
OMG!! I've based all of my decorating decisions from this...
Submitted by Anonymous on Wed, 01/28/2009 - 17:37.

Publication. I got Domino with it's first issue and then I bought by house a few months later. All of my decorating decisions were based on this magazine. I even followed all of the suggestions from the Magazine: Boston, Sag Harbor, NY.... Thank fully I'm almost done decorating the house. But what about house #2?!
????
Submitted by Anonymous on Wed, 01/28/2009 - 17:51.

Okay, I work with over 600 magazines and have not heard of Domino. It is a shame, one less magazine out there that people can look forward too but it was a niche product. Most magazines are but there has to be some broad base appeal that will entice the niche subscribers yet bring in the occasional newsstand buyer when he/she spies something inside that interests them as well.



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