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Bonnier Redesigns Former Hachette Titles

Boating, Sound + Vision get new looks; redesigns planned for photography titles.



By Jason Fell
09/03/2009

About two months after acquiring five titles from Hachette Filipacchi Media U.S., enthusiast magazine publisher Bonnier Corp. is breathing new life into a number of those titles in the form of major redesigns. So far, the publisher has redesigned Boating and Sound + Vision, and has plans to give American Photo and Popular Photography new looks, too.

For Boating, the redesign, effective with its September issue, means the magazine will increase trim size, improve its paper stock and switch from saddle stitch binding to perfect bound. “We worked to keep the DNA of the magazine and its technical look but also felt it had been too long since it was redesigned and needed a fresher, more open, easier to navigate format,” editor-in-chief Randy Vance told FOLIO:. “We increased font size a bit, worked toward uniform treatment of headings, deck copy and so forth through all the departments.”

At the same time, another of Bonnier’s boating titles, Boating Life, is scaling back frequency from nine times a year in print to three in 2010. Print subscribers will now also receive Boating magazine while digital edition subscriber will receive only digital copies of Boating, Bonnier said. Boating’s bi-monthly frequency and 196,559 circulation will remain unchanged, Vance said.

Meanwhile, Sound + Vision—effective with its October issue—will switch to perfect bound binding, see a new logo and a “consistent visual flow” inside, according to editor-in-chief Mike Mettler. “In S+V, equipment is the superstar, and it needs to be presented with the proper degree of reverence,” he said. “That means bigger, bolder, and more dramatic photos of TVs, speakers, and other electronics gear. The new style of presentation reflects why the products deserve to be covered to the depth that they are by our technical experts.”

Continuing to publish eight times a year and maintaining its 175,000 circ, Mettler also has recast Sound + Vision’s five sections—Departments, Expertise, Features, Test Reports, and Entertainment—so that they are “better defined,” according to Mettler.

The redesigns of American Photo and Popular Photography are “still in the planning phases,” a Bonnier spokesperson said.

By Jason Fell
09/03/2009




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