London-based Boat International Media announced late last week that it will be expanding its presence in the superyachts sector with the acquisition of the monthly ShowBoats International, associated publications, events and Web sites from CurtCo Media LLC.
Terms of the deal were not disclosed.
Boat International USA, launched in 1997 and published 10 times a year, carries a circ of approximately 48,000, Boats International Media CEO Tony Harris told FOLIO:. Other Boat International Media titles include Boat International, Boat International Russia, Boat International Gulf, Mer & Bateaux, Meer & Yachten and Dockwalk.
This acquisition will see Boat International Media merge Boat International USA with CurtCo’s ShowBoats International. The combination of these two titles will up the overall circulation to over 50,000, primarily in the United States, Harris added.
“This deal gives us the leading brand serving the US superyacht market and greatly enhances our position as the leading media company serving the global superyacht industry,” said Harris in a release.
Overall, the boating market has been one of the hardest-hit sectors over the past year. As Ed McKnew, owner of The Power Boat Guide, told FOLIO: just a few months ago, “The boating market is beat up.”
However, Harris said he will continue to invest in the yachting print titles, upping the editorial page count by 50 percent to around 80-90 editorial pages among the 300-plus total issue pages. The upcoming issue will also merge Boat International USA and ShowBoats International. The company also expects to launch new events and Web businesses for the U.S. superyacht market in the near future. The annual subscription price will remain at $23.95.
Three to four full-time CurtCo editorial staffers associated with ShowBoats International were laid off, said Harris. However, most of the CurtCo’s employees have been reemployed; additional changes include Boat International USA’s Rebecca Cahilly becoming editor of the combined title immediately and Gary De Sanctis, former ShowBoats International publisher, moving to CurtCo’s Robb Report team while acting as a consultant to transition the title to Boat International Media for six months.