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Blame Game: Bankers vs. Publishers Over Covenants

Covenants put the squeeze on struggling magazines.


Matt Kinsman By Matt Kinsman
05/08/2009 -14:59 PM






Covenant lite deals and the 30 percent cushions attached to many publishing loans a few years ago seem almost laughable today. Publishers are now being held to much stricter covenant terms and for many, that's an even bigger immediate danger than losses in revenue and EBITDA.   

Last month, a memo from BNP Media executives informing staffers of a 25 percent pay cut said banks are "forcing near unattainable terms on companies such as ours, considering the fact that there has been such a severe downturn in the economy."

The margin for error is razor thin for many publishers. Bankers are increasingly taking control of publishers, including GE Capital negotiating with ABRY Partners for the takeover of Cygnus and BIA Digital taking over Douglas Publications, which it first invested in as part of Douglas' estimated $15 million acquisition of the Briefings Publishing Group.

But is it the fault of bankers or publishing executives overleveraging their companies and taking on too much debt?  

"This is an easy time for CEO's to blame bankers and for bankers to blame CEO's," says Reed Phillips, managing partner at DeSilva & Phillips. "The truth is that there was a great supply of capital available and many publishers took advantage and leveraged their companies to very high levels. Because of the great supply, companies could play one bank off another and get better terms and more leverage. The end result was that this spiraled out of control because everyone - the banks and the companies - erroneously believed that the good times would continue. Instead, the music stopped and now a lot of people are paying the piper."

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Matt Kinsman By Matt Kinsman --

Post Comment / Discuss This Blog - Info/Rules

Blame Game
Submitted by Anonymous on Fri, 05/08/2009 - 23:47.

Think it's important to consider who makes the ultimate decision to capitalize these companies with significant leverage. In some cases (like BNP) leverage was the appetite of corporate management, as the company is privately held. Contrast that with the Cygnus' situation where the decision for high-leverage was made by private equity (ABRY) in lieu of additional skin in the game. One scenario, operators of the company opted to deal with the devil, in the other the devil was forced upon those running the firm.
While I agree the comment
Submitted by Anonymous on Mon, 05/11/2009 - 08:49.

While I agree the comment above, it all comes down to one of the seven deadly sins that corporate america will never shy away from....GREED. It has brought down many a publishing concern in the last couple years and it will continue. The end result is smaller boutique publishers willing to serve customers instead of themselves.
Has PE involvement helped the publishing bus over the cliff?
Submitted by Anonymous on Mon, 05/11/2009 - 10:16.

The two comments presented prompted me to respond with a post and query - have there been any studies released that evaluate the involvement of PE in the plethora of publishing companies folding titles, cutting staff, cutting salaries and/or cutting work hours? In other words - are privately held publishing companies faring better or worse than those who opted for PE backing starting as far back as 10-15 years ago? I have an opinion on this obviously, but I'm very curious to see if there's any data behind my belief. Anyone know of any studies on this topic?
PE involvement data
Submitted by Anonymous on Tue, 05/12/2009 - 17:43.

I don't know of any research on the impact of PE involvement in publishing. But I am curious to hear your opinion on the matter. Are you implying that PE involvement is the cause of recent failures? Because I think mismanagement in tough times is the primary reason for folding titles and/or cutting staff/salaries/hours. And that has little to do with a company's financial backing. I'm not ignoring the global economic crisis, but let's not forget that companies need leaders.

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