BBN, the b-to-b advertising network that launched early last year, has bolstered its roster with the addition of six new publishing partners: Advanstar Communications, NewBay Media, Penton Media, Questex Media, United Business Media and Owen Media.

With the new additions, BBN says it reaches 35 million b-to-b buyers. According to UBM’s Kate Spellman, senior vice president of marketing strategy and business development at Everything Channel, “BBN has allowed us to reach non-endemic advertisers in a turnkey solution [that] directly impacts the bottom line.”

The network was created last April as part of a collaboration between Cygnus Business Media, Nielsen Business Media, Reed Business Information and McGraw-Hill. The idea was to target advertising dollars normally outside the b-to-b realm, flexing the network’s combined unique visitors a month and allowing marketers to make large-scale purchases.

Ascend Media, Hanley Wood, Incisive Media and Vance Publishing joined the network in September.

Creating Killer Awards Programs and Recognition Events
Check out this related session at The Folio: Show, November 1-2 in NYC!

Awards programs and shows should be the most festive times you interact with your market. There are dozens of must-do…