ASME Prez: Blurring Ad-Edit Line Compromises Industry's Health
A report from the American Society of Magazine Editors annual board meeting.
NEW YORKâAd revenues are down. Headcount is down. Attendance at eventsâincluding this oneâis down.
Even entrees to the National Magazine Awards, which will be presented here on Thursday night, are down.
And pressure from advertisers on magazine publishers to blur the line between advertising and editorial is way up.
Yet, even in this economy, succumbing to that pressure would be a mistake, said David Willey, editor of Runnerâs World and president of the American Society of Magazine Editors, at ASMEâs annual board meeting Wednesday.
âIt has gotten more and more prevalent,â Willey said of advertising on covers.Â âEven in this economy, ASME will continue to stand for its core principals."
âWhen brands and marketing become comingled, trust in our brands is compromisedâas is the long-term health of our brands.
Added Willey: âThe future of our industry will not be determined by marketers.â
During the panel discussion that followed ASMEâs election of officers, talk turned to the economy.
âI hate to say it, but [magazine advertising] is never going to come back to anything of what it once was,â said Allen Sloan, Fortuneâs editor-at-large.Â âSince we pretty much give away our magazinesâand they depend on print advertisingâweâre going to have to charge more for our magazines.â
Said Sloan: âWaiting for the Lord of Advertising to come and save you just isnât going to work."
Post Comment / Discuss This Story - Info/Rulesblog comments powered by Disqus