Are Ads on Covers Acceptable?
Or is it sacred editorial real estate?
Advertisers have long put pressure on magazine publishers to push the so-called ‚ÄúChurch-State‚ÄĚ boundaries between advertising and editorial content, and encouraged the blurring of the line. That blurring was usually relegated to thinly-veiled advertorials within the pages of the magazine. Recently, however, marketers have turned up the heat, and moved into territory once considered sacred editorial real estate: magazine covers.
For our June issue, FOLIO: is exploring the issue of ads on covers from all sides. To kick things off, we‚Äôre posting a simple poll for our readers to get an idea of where you stand. Click one of the boxes below, and leave any feedback in the comments section below.