Anna Wintour's 60 Minutes Episode Watched by 10.2 Million
Profile of Vogue editrix draws more viewers than Dateline.
The numbers are in: Vogue editor Anna Wintourâ€™s highly-anticipated 60 Minutes profile drew 10.2 million viewers for CBS on Sunday, according to Nielsenâ€™s rating data released today.Â Thatâ€™s about a million more than NBCâ€™s Dateline drew for its exclusive interview with ailing actress Farrah Fawcett on Friday.
Executives at CBS are said to be pleased by Wintourâ€™s drawâ€”6.4 percent of U.S. households were tuned in, generating a 12 percent shareâ€”considering the weekly show, which airs at 7:00PM EST, is on while itâ€™s still daylight. (A 60 Minutes interview with Barack Obama in the darkness of November, for instance, drew 25.1 million viewers.)
Itâ€™s unclear how many more online viewers the piece drewâ€”though it was picked up by blogs including Gawker, New York magazineâ€™s â€śThe Cutâ€ť and Radaronline, among other outlets.
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