Connect with FOLIO:


Anna Wintour's 60 Minutes Episode Watched by 10.2 Million

Profile of Vogue editrix draws more viewers than Dateline.

Dylan Stableford By Dylan Stableford
05/19/2009 -10:15 AM

The numbers are in: Vogue editor Anna Wintour’s highly-anticipated 60 Minutes profile drew 10.2 million viewers for CBS on Sunday, according to Nielsen’s rating data released today.  That’s about a million more than NBC’s Dateline drew for its exclusive interview with ailing actress Farrah Fawcett on Friday.

Executives at CBS are said to be pleased by Wintour’s draw—6.4 percent of U.S. households were tuned in, generating a 12 percent share—considering the weekly show, which airs at 7:00PM EST, is on while it’s still daylight. (A 60 Minutes interview with Barack Obama in the darkness of November, for instance, drew 25.1 million viewers.)

It’s unclear how many more online viewers the piece drew—though it was picked up by blogs including Gawker, New York magazine’s “The Cut” and Radaronline, among other outlets.

Click here to watch the entire Wintour segment.


Dylan Stableford By Dylan Stableford --

Post Comment / Discuss This Blog - Info/Rules

RECENTLY in Editorial dots icon

MOST READ on FOLIOdots icon

FOLIO: Alerts & Newslettersdots icon

Sign up for our news alerts, special offers & feature updates:

FOLIO: Alerts
Breaking news & industry updates

FOLIO: Publishing Technology
The Latest on Trends, Issues & Products (2x Monthly)

FOLIO: Special Promos
Special offers & announcements from Partners, Sponsors & Red 7 Media

FOLIO: Update
Webinar, content & service feature updates