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UPDATE: Amid Layoffs, Condé Nast Restructures Digital Sales Team

Twenty-six online brands to be managed under five categories, three directors.



By Jason Fell
10/22/2009

In the wake of all the layoffs happening at Condé Nast, the magazine publisher Thursday said it has restructured the Condé Nast Digital sales team into five brand categories.

Under the new structure, two advertising directors will manage revenue for each of the group’s 26 brands and will report to the group’s newly-named publisher, Josh Stinchcomb. Previously, Stinchcomb served as executive director of the Condé Nast Digital Business Group.

The five new categories are fashion and beauty; food, well-being and travel; bridal; technology; and culture and thought leader.

UPDATE: One of the two new advertising directors has been named, the spokesperson said. Former Wired.com national advertising director Andrew Gorenstein will manage the technology and culture and thought leader categories.

Meanwhile, Jen Cole, who serves as publisher of Brides.com and Brides local magazines, will oversee the bridal category, the spokesperson said.

The group also named integrated sales executive director Alice McKown executive director of marketing for the five categories.

Condé Nast has undergone a staggering series of layoffs ever since the publisher shut down Gourmet, Cookie, Elegant Bride and Modern Bride earlier this month. A spokesperson told FOLIO: that while the group has seen some layoffs, they were not associated with the new structure.

According to senior vice president and chief revenue officer Drew Schutte, the new structure “allows for more focus on the individual brands as they grow, while leveraging the scale of all 26 sites.” He also said the new structure will allow for improved coordination with the company’s print sellers, especially in regard to cross-channel selling.

In addition to managing the company’s magazine sites, Condé Nast Digital oversees other sites including Ars Technica, which the publisher acquired in 2008.

At first glance, it appears Condé Nast’s digital arm is following in the footsteps of some b-to-b publishers, including Penton Media and F+W Publications, which have reorganized into market-facing groups over the last 12 months.

By Jason Fell
10/22/2009




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