After Four Print Issues, Purpose Driven Connection to Go Online-Only
Readerâ€™s Digest Association, Rick Warren pull plug on print edition.
SEE ALSO: What Went Wrong with Purpose Driven Connection?
After a much-hyped launch earlier this year, Purpose Driven Connectionâ€”published in partnership between Saddleback Church pastor Rick Warren and the Readerâ€™s Digest Associationâ€”will cease to publish in print. Instead, the title will go online-only starting in January 2010.
In September, the company told FOLIO: the magazine was still in â€śdevelopment stagesâ€ť under the management of Alyce Alston and Emerging Businesses. The titleâ€™s fourth and final print issue will be its Christmas issue which is due to hit newsstands later this month.
RDA said it will host the magazineâ€™s Web site through the first quarter of 2010. Deborah Caldwell will continue to serve as Web editor through the transition, an RDA spokesperson told FOLIO:. RDAâ€™s involvement with the site after the first quarter next year remains unknown, he said.
Frank Lalli, who served as editor-in-chief of the print edition, left the company last month after closing the Christmas edition, the spokesperson said.
â€śOur biggest discovery was learning that people prefer reading our content online rather than in print, because it is more convenient and accessible,â€ť Warren said in a statement. â€śAnd, from our viewpoint, an online magazine allows us to minister to people internationally; provide more content and features than we could fit in a print magazine; create interaction and two-way dialogue; and offer it for free.â€ť
When RDA announced the launch late last year, it called the agreement one of the company's â€śmost important and far-reaching ventures ever.â€ť The original agreement called for a quarterly magazine and various multimedia offeringsâ€”including a social networkâ€”all aimed at Warrenâ€™s Christian audience. Shortly after, the company announced the launches of Fresh Home and Best You magazines. Best You was approved this summer for a formal launch scheduled for March 2010. Fresh Home is still in development stages.
RDA is offering to refund unused print subscriptions to the magazine, the company said.