Ad Portal Tops 500 Magazine Titles

CEO: SendMyAd used by ‘largest media groups to sole proprietors.’

By FOLIO: Staff
11/20/2009

According to Blanchard Systems, more than 500 magazine titles are using its SendMyAd ad portal.

The Web-based SaaS portal (Software as a Service) provides clients with automation of sending, approving and receiving ad materials between publishers, advertisers and printers. It also provides publishers and publishers with an interactive preflight report highlighting results of preflight tests performed against the publisher’s ad specifications.

With SendMyAd, publishers’ “in-house resources can be devoted to other important tasks other than preflighting ads for print,” CEO Charles Blanchard said in a statement. “With more than 500 magazine titles, we are serving a diverse group of publishers from the largest media groups to sole proprietors.”