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How to Price Custom Publishing Services
Know the desired margins for print and online projects. ...More
2008 Circ Salary Survey
Circ salaries level out or decline amidst increasing responsibilities. ...More
Consumer Reports Takes Out Ad Warning Consumers of Credit Card Debt
‘There’s no ‘bailout clause’ in your credit card agreement,’ USA Today ad warns. ...More
Minimalism is In
When it comes to magazine covers these days, less is definitely more. ...More
“A New Level of Entertainment†for Digital Mags
Vetting E-Mail Newsletters
An association publisher offers tips for what works. ...More
On Budgeting Down, When Pride and Professional Survival Dictate Otherwise
Dealing with the downturn when the investors demand print growth. ...More
Magazine Deals ‘Difficult,’ Not ‘Impossible’
M&A players weigh in on challenges of selling in a tight credit market. ...More
We’ve Been Here Before
Publishers need to keep the downturn in perspective and focus on how to grow. ...More
How to Prevent a Green Backlash Against Your Brand
Step 1: Know what’s in your paper. ...More
Frank Locantore
FOLIO: PRIME SPONSORS
