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Wondertime Increases Rate Base

To 500,000 in February.



By Dylan Stableford
01/02/2008

Disney’s Wondertime will increase its rate base next month to 500,000 from its current 400,000, the company announced today.

The 25 percent increase, slated for the February issue, follows a frequency increase in 2007 and increases in advertising pages (61 percent) and gross advertising revenue (118 percent) last year. Says publisher David Mevorah: “We’ve stuck to our core message since the launch and it’s working.”

The magazine launched in 2006.

By Dylan Stableford
01/02/2008




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