Wired Working on a Google-Baiting Widget
Also considering launch of ... an extreme sports blog?
For FOLIO:â€™s upcoming annual â€śBig Ideaâ€ť issue, I spoke with Wired.com editor-in-chief Evan Hansen about what the siteâ€™s strategic priorities are heading into 2009. Youâ€™ll have to wait for the August issue for the full profile, but hereâ€™s some stuff Wired is working on right now:
Photo Gallery. At the top of Hansenâ€™s wish list for the next 12 months is a state of the art photo galleryâ€”and one with enough automation as to not annoy editors. â€śWeâ€™re hoping to have something to show that will blow peopleâ€™s minds,â€ť he says.
Widgets to End All Widgets. Wired.com is also looking at launching a series of widgets Hansen says could change the game for the way the site approaches content. First up is a Web reputation ranking toolâ€”similar to one that Google recently launched (and Chris Anderson, oddly, helped develop)â€”which takes the user data from some of the big social networks like Facebook and MySpace using open API, crunches it, and spits out a list-style ranking broadcast across Wiredâ€™s widget network. â€śWeâ€™re trying to one-up Google,â€ť Hansen says. â€śWe want to talk to a bigger pool, and have a broader reach.â€ť
Google-Style Management. Wired has taken a page from the Google playbook, allowing its developers to devote 10 percent of their time to â€śanything they want.â€ť The idea is to cultivate a culture of experimentation and inspiration. "Our vision is to not just be a magazine publisher covering technology, but to be a developer of these things."
Wiredâ€™s ... Extreme Sports Blog? Hansen says Wired is developing a number of new blogs on a range of topics, and is considering covering â€śextreme sportsâ€ť with one of them. â€śWe feel extreme sportsâ€”adventureâ€”has a real Wired angle to it,â€ť Hansen says. â€śNo one really covers that area well.â€ť Hansen says â€śit would also open up new advertising for us, sports drinks, things like that.â€ť
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