Who Says Magazines Are Not Interactive?

Not my 14-year-old, Jenni, who (with profound apologies to GL magazine) found a way to interact with that publication in a way that is ... well, meaningful for a 14-year-old.

Magazines, and most print media, are more personal because you can hold them in your hands. From here interactivity can take on many forms: physical coupons, tear outs, inserts, pop ups, contest entry forms, and blow ins. There is a physical interactivity that comes from the act flipping pages. There is a lot of interactivity that comes from the more personal physical connection that only print can make ... even for a 14-year-old!

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By Josh Gordon -- Josh Gordon is president of Smarter Media Sales.com where he works with publishers to maximize their online and print revenue through training, consulting, and representation.

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