What Does it Mean to be Green?
A FOLIO: Special Green Report.
Â Tired of âgreenâ issues? You can thank Al Gore.
It wasnât long agoâmaybe three yearsâthat a magazine publishing a so-called âgreenâ issue was considered innovative, leadingâeven brave. Now that seemingly every magazine feels it necessary to publish a green issue, itâs become trendy to the point of annoyanceâwhat experts refer to as âgreen fatigue.â
But what does it meanâreally meanâto be green in publishing in 2008? And, more importantly, where is âgreenâ publishing headed?
In this report youâll find out what publishers are doing to be green in every part of the businessâfrom production and manufacturing to circulation and distribution, editorial and design to marketing and events. We have also suggested some industry standards for going green throughout the publishing workflow.
In doing so, weâll hopefully separate those publishers touting âlip-serviceâ initiatives, and those who have made the effort and the expense to be green where it counts: on the back end of the business.
PRODUCTION | The Paper Problem
OPERATIONS | The Importance of Stewardship in Sustainability
EDITORIAL | Does the World Really Need Another âGreen Issueâ?
DISTRIBUTION | EfficiencyâAnd SustainabilityâAt the Newsstand
EVENTS | How Eco-Friendly Can a Live Event Be?
MARKETING | A Paperless Future?
DIGITAL | Using Digital Editions to Go Green