Vetting E-Mail Newsletters
An association publisher offers tips for what works.
E-mail newsletters remain the backbone of many publishersâ€™ e-media strategies, particularly on the b-to-b side. But with the oversaturation of e-mail newsletters in almost every market, you need to do it right to get noticed. And that goes beyond just good content. At the Society of National Association Publications meeting last month, Joe Rominiecki, newsletter editor for ASAE and The Center for Association Leadership, discussed how the association handles its 14 different newsletters.
In 2007, the association redesigned its newsletters. â€śPut together an FAQ talking about the changes and why itâ€™s better for them,â€ť says Rominiecki.
In this PDF, Rominiecki shares some tips from his associationâ€™s TechnoScope newsletter, including how to handle heds, TOC and templates.