Last week, the National Bureau of Economic Research made official the financial bloodletting evident from everyone from Goldman to Gucci for over a year now: we are in a recession.

What’s that? You need more proof? Look no further than Town & Country’s December editor’s letter.

Editor-in-chief Pamela Fiori did some digging in the magazine’s archives, combing through T&C issues between 1930 and 1934 to see how the magazine for and about the affluent covered the Great Depression.

What did she find?

Nothing. Not a word. It was as if T&C had been on another planet, protected and vacuum sealed from the outside world. While day-to-day existence was grim for most Americans, life was happy and gay (in the old-fashioned sense) as ever—or so it seemed—for the readers of this magazine. There were no mentions of breadlines or eking it out on the dole. The only indication that there might have been something wrong were the pages upon pages of real estate offerings in the back of the book. Such isolationism is not possible in the 21st century.

Fiori promises T&C will “not hide or deny what are the realities of our time. And right now we are in for it.”

Pay-to-Play: How to Use Paid Ads on Social to Amplify Your Brand’s Content
Check out this related session at The Folio: Show, November 1-2 in NYC!

Many social networks are turning to paid posts as their main source of revenue—none more so than Facebook, Instagram and…