A Terrifying Design Trend
Is the folio a function, or opportunity?
As a magazine designer, I take no small comfort in the decisions I donâ€™t have to makeâ€”the signage that stays the same issue to issue, the consistent margins, the grid that remains my stalwart companion through the months and the pages. Anyone whoâ€™s taken paint to canvas knows that itâ€™s the first few strokes that can be the hardest. When you design a publication those first strokes are already madeâ€”and thatâ€™s a good thing.
I therefore find it a disturbingâ€“nayâ€“a terrifying trend that the folio, that tiny little workhorse of unobtrusive function is now, apparently, in some circles regarded as a â€śdesign opportunity.â€ť While I disapprove, I also feel covetous. I now look shamefully on my pathetic unformatted plain-Jane page numbers as indicative of my personal failings and limitations as a visual journalist. Above, Wiredâ€™s Star Wars edition folio from the September issue. Below, some of GQâ€™s September folios and more from Wired.
Damn them, damn them all.
[EDITOR'S NOTE: Buy Jandos' new book!]
-- Folio: Contributor
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