A Terrifying Design Trend
Is the folio a function, or opportunity?
As a magazine designer, I take no small comfort in the decisions I don‚Äôt have to make‚ÄĒthe signage that stays the same issue to issue, the consistent margins, the grid that remains my stalwart companion through the months and the pages. Anyone who‚Äôs taken paint to canvas knows that it‚Äôs the first few strokes that can be the hardest. When you design a publication those first strokes are already made‚ÄĒand that‚Äôs a good thing.
I therefore find it a disturbing‚Äďnay‚Äďa terrifying trend that the folio, that tiny little workhorse of unobtrusive function is now, apparently, in some circles regarded as a ‚Äúdesign opportunity.‚ÄĚ While I disapprove, I also feel covetous. I now look shamefully on my pathetic unformatted plain-Jane page numbers as indicative of my personal failings and limitations as a visual journalist. Above, Wired‚Äôs Star Wars edition folio from the September issue. Below, some of GQ‚Äôs September folios and more from Wired.
Damn them, damn them all.
[EDITOR'S NOTE: Buy Jandos' new book!]
-- Folio: Contributor
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