Swedish Magazine Editors Undergo Plastic Surgery for Feature

A Swedish magazine has taken experiential journalism to a new extreme.

Editors at Dorian, a magazine targeting gay men, underwent surgical procedures—including nose jobs, liposuction and facelifts—for a feature story the magazine published about plastic surgery.

"Dorian Magazine represents an artistic fantasy world with an idealized beauty,” creative and fashion director Jake Rydqvist said in a report.  “Having the editorial team undergo plastic surgery in order to get insight into the ideal we promote was almost a question of credibility.”

For the story, Rydqvist had excess skin removed from above his eyes. Editor-in-chief Benjamin Falk, who says plastic surgery won’t cure self-esteem problems, had liposuction performed on his chin.

Going under the knife for a magazine story seems, well, excessive, but I guess getting some work done on the boss’ bill can’t be all bad.

That said, how far would you go to get the story?

By Jason Fell --

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