Last June, after Ziff Davis Media sold its Enterprise Group to private-equity firm Insight Venture Partners for $150 million, I couldn’t understand why the new company—called Ziff Davis Enterprise—took a name so similar to its former parent.
It’s confusing—and not only to me.
Yesterday, following Ziff Davis Media’s announcement that it was filing for Chapter 11 bankruptcy protection, Ziff Davis Enterprise CEO Steve Weitzner posted a note on the ZDE Web site reminding everyone that Ziff Davis Enterprise is not Ziff Davis:
A NOTE FROM STEVE WEITZNER, CEO, ZIFF DAVIS ENTERPRISE
I joined Ziff Davis Enterprise in January because I saw an unprecedented opportunity to serve technology buyers and sellers in this market. After two months on the job I couldn’t be happier with my decision.
However, I’m aware of the potential confusion that some recent media industry news might be causing about Ziff Davis Enterprise. So let me set the record straight:
1. Ziff Davis Enterprise and Ziff Davis Media are not the same company. Ziff Davis Enterprise is an entirely separate entity. We were acquired in July 2007 by Insight Venture Partners, a leading venture firm with an extensive portfolio of internet enablement companies.
2. We are well-funded and continually investing in infrastructure and innovation that best serves our customers. Thanks to our parent, Insight Venture Partners, we have significant investment capital at our disposal.
3. We are B2B technology’s trusted information and marketing resource.
The unique combination of our relevant, objective content, contextual marketing and audience development expertise accelerates the technology buying process – for buyers and sellers – by delivering the right message at the right time to the right audience. I am extremely excited about our opportunity for success in this ever changing market and look forward to a rewarding relationship with our audience and the marketing community.