Most young people don’t read print magazines—preferring to spend their time looking at a screen. The folks at Spin have looked to MySpace as a way of leveraging that activity and getting that desirable demographic interested in a continuous reading experience that is more involving and more engaging than print. By clicking on the Music tab on MySpace, users view an offer for Spin and can register to preview the digital edition. The publisher thereby gathers e-mail addresses to use judiciously to build valuable direct relationships with these young people in hopes that they will ultimately subscribe. The initiative began in March 2008, so results are not yet available; but it’s an example of how one publisher is using this channel to engage and influence its otherwise elusive target audience.
Spin Reaches Out to Young Readers
Meet the Author
Publishers weigh in on the FTs cost-per-hour ad pricing model.
Martha Stewart Living Omnimedia Inc. has been sold to Sequential Brands Group, a retail licensing company, for approximately $353 million, the companies announced Monday.
Digital growth coming, B2B magazines could strike it big in new markets.
A Q&A with John Harrington, editor of The New Single Copy.
60 titles launch, 23 close through the first half of 2015.
Time Inc’s Chief Content Officer takes exception to the idea that the flagship magazine is struggling.