Social media and video platform KickApps announced it has closed a $14 million round of financing.

The funding—provided by a collection of investors including North Atlantic Capital, Spark Capital and Prism Ventures—will be used to accelerate KickApps’ expansion into new markets, the company said in a statement.

KickApps’ magazine publishing clients include National Geographic and Budget Travel.

“As a next generation Web site operating system, our mission is to transform a number of traditional services—video players, editorial presentation, advertising analytics, marketing, customer relationships—into highly interactive experiences that are contextually formed by live, actionable data,” said KickApps CEO Alex Blum. “The key is helping publishers build, deploy and/or plug-in any type of application simply, affordably and with a common data structure.”

Launched in 2005, the KickApps platform features several applications including social networking, user-generated content, online video players and viral widgets, and is compatible with Web sites using HTML, CSS, JavaScript and APIs.

Also as part of the funding agreement, North Atlantic Capital managing director Mark Morrissette will join KickApps’ board of directors.