Even for religious magazines.
Christianity Todayâ€™s March cover clearly shows a magazine trying to push boundaries, with white space surrounding the bold, red words â€śChristianity,â€ť â€śAddictedâ€ť and â€śSex.â€ť
â€śTryingâ€ť is apparently the key word for Winslow Taft, senior art director at Mental Floss magazine, who says the cover is â€śvery close to being great,â€ť but not quite. His advice: â€śHit the reader with the message hard and do not give them an abundance of white space to get comfortable around the image.â€ť
But itâ€™s not about a message, according to Christianity Todayâ€™s senior managing editor Mark Galli. â€śThe article [it refers to] spends a lot of time showing how addictive sexual behavior is not just a moral or spiritual problem but has medical, biological and psychological dimensions.â€ť Theologically, the apple doesnâ€™t represent sin or sexual temptation as it does in pop culture, Galli says, but rather â€śtemptation for man to live on his own apart from God.â€ť
Devout subscribers may already know that, so mission accomplished. The average newsstand shopper probably wonâ€™t, so mission also accomplished. (Itâ€™s painful to type this but here goes: â€śsex sells.â€ť)
Anyway, as always, hereâ€™s your chance to chime in:
[EDITORâ€™S NOTE: Put your cover to the test. Send unique magazine covers to jpettas AT red7media DOT com]
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