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Advertising Sales Director
Advertising Sales or Regional Manager


terms of total compensation, ad sales people, account executives or
managers in consumer publishing—at $85,000—made $5,000 and $6,000 more
respectively than those in b-to-b and at associations. This is despite
the fact that b-to-b ad sales people made the most in average

For ad sales people, the gap between male and female
base salaries was widest of all in 2007, with male ad sales people’s
base salaries at almost $15,000 higher than females and with their
total annual compensation at $18,000 higher.

As usual, working in
the New York City area continues to be a factor as well—at $58,972, ad
sales people there brought in $14,100 more in base salary than those
outside the area.
Many ad sales people, account executives or
managers love the variety of their jobs. “Doing something different
every day. Opportunities to be creative in a lot of different ways,”
wrote one. “Ad education in adjacent industries. Marketing, fulfillment
systems, logistics, USPS,” wrote another. Like their higher-ups, they
also seem to enjoy the flexibility and client relationships. “Leading
people through challenges and succeeding,” one cited as a most
rewarding aspect.

Not surprisingly, verbatim comments showed that
ad sales people are worried about how the economy will affect their
compensations. However, unlike 16 percent of directors and 24 percent
of managers, only 6 percent of ad sales people expect a decrease in

Fifty-eight expect an increase; 25 percent expect an
increase of 20 percent or more. They seem to be excited about new
media. “Shift to new media buys will boost compensation because we are
well positioned to handle this shift,” one wrote. “Mixed media (net,
print sponsorships) and the fact that I used Folio:’s salary survey of
‘07 to negotiate a huge increase in commission percentage. I now
receive 20 percent on sales and 25 percent on bonus.”

though, are not quite so optimistic. “Commodities pricing is affecting
many of my clients’ ad budgets so my revenue will be down.”



Source: FOLIO: and Readex Research