Salary by Category: Advertising Sales or Regional Manager
ADVERTISING SALES OR REGIONAL MANAGER
In 2007, ad sales or regional managers in consumer saw a big jump in mean base salaryâ€”up 26.8 percent from the previous year to $87,516â€”and in average total compensationâ€”up 11.8 percent to $132,000. These managers trumped their b-to-b counterparts by almost $30,000 in base salary and $18,000 in total compensation, even though b-to-b managers made 23.2 percent more in average commission.
Like directors, managers saw a significant gap between average base salaries and total compensation among males versus females. Malesâ€™ base salaries were 11.7 percent higher and their total compensation was 7.9 percent higher.
Also like directors, it pays to work more than 40 hours. Those who work ed 41-49 hours a week made almost $23,000 more. However, there doesnâ€™t seem to be as much of a payoff for working 50 or moreâ€”these people made an average only about $1,300 higher than those working 41-49 hours.
Managers are enjoying the flexibility of their jobs, as this was one of the most cited rewarding aspects in verbatim comments. Theyâ€™re enjoying the independence. â€śFreedom to succeed and be an autonomous manager. No limit in compensation,â€ť one wrote. â€śThe ability to work my own business (my territory) minus all the headaches of owning a business,â€ť said another.
But at the same time, theyâ€™re worried about the economy, particularly in their own marketsâ€”â€śBuilding industry is in a slump,â€ť one wrote; â€śRecession of aquarium industry,â€ť said another; â€śLittle growth in restaurant industry,â€ť another commented.
Theyâ€™re also grappling with the impact of e-media. â€śIntegration of digital media has potential to be both an obstacle and an opportunity,â€ť one wrote. For industry trends affecting compensation, one said, â€śE-commerce. Still trying to figure out a compensation model so I donâ€™t know for sure.â€ť
Overall, twenty-four percent expect to see a total compensation decrease in 2008, while 24 percent expect compensation to stay the same.
Source: FOLIO: and Readex Research
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