Salary by Category: Advertising Sales or Regional Manager
ADVERTISING SALES OR REGIONAL MANAGER
In 2007, ad sales or regional managers in consumer saw a big jump in mean base salaryâup 26.8 percent from the previous year to $87,516âand in average total compensationâup 11.8 percent to $132,000. These managers trumped their b-to-b counterparts by almost $30,000 in base salary and $18,000 in total compensation, even though b-to-b managers made 23.2 percent more in average commission.
Like directors, managers saw a significant gap between average base salaries and total compensation among males versus females. Malesâ base salaries were 11.7 percent higher and their total compensation was 7.9 percent higher.
Also like directors, it pays to work more than 40 hours. Those who work ed 41-49 hours a week made almost $23,000 more. However, there doesnât seem to be as much of a payoff for working 50 or moreâthese people made an average only about $1,300 higher than those working 41-49 hours.
Managers are enjoying the flexibility of their jobs, as this was one of the most cited rewarding aspects in verbatim comments. Theyâre enjoying the independence. âFreedom to succeed and be an autonomous manager. No limit in compensation,â one wrote. âThe ability to work my own business (my territory) minus all the headaches of owning a business,â said another.
But at the same time, theyâre worried about the economy, particularly in their own marketsââBuilding industry is in a slump,â one wrote; âRecession of aquarium industry,â said another; âLittle growth in restaurant industry,â another commented.
Theyâre also grappling with the impact of e-media. âIntegration of digital media has potential to be both an obstacle and an opportunity,â one wrote. For industry trends affecting compensation, one said, âE-commerce. Still trying to figure out a compensation model so I donât know for sure.â
Overall, twenty-four percent expect to see a total compensation decrease in 2008, while 24 percent expect compensation to stay the same.
Source: FOLIO: and Readex Research
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