Salary by Category: Advertising Sales Director

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Advertising Sales or Regional Manager
Salesperson, Account Executive or Manager

ADVERTISING SALES DIRECTOR

In 2007, ad sales directors in b-to-b made an average total compensation—including commission and other cash—that, at $133,000, was about nine percent higher than their consumer counterparts, at $122,000. This could be due, in part, to the fact that consumer ad sales directors saw a steep drop of more than 16 percent in mean base salary while directors in b-to-b saw a slight increase of almost $2,000, or 2.5 percent. Association ad sales directors also beat out those in consumer in terms of base salary but saw considerably less—almost 20 percent—in average commission.

Location and gender are a key factor in salaries. Ad sales directors in the New York City area made almost 20 percent more than those outside the area in base salary and almost 35 percent more in total compensation. Male directors made almost 25 percent more than female directors in base salary and almost 35 percent more in total compensation.

Flexibility was by far the most rewarding aspect cited in verbatim responses. “I don’t miss any of my kids’ events,” one said. Following that was client relationships. “Dealing with customers that have become friends. To see those customers have success,” one wrote.

On average, 38 percent expect their total compensation to stay the same in 2008. Eight percent expect a decrease of 10 percent or more, while 17 percent expect an increase by that amount. But when asked about trends affecting compensation, it was clear that many are worried about a looming recession, both widespread in the U.S. and within their markets. “Real estate market...I’m expecting a 30 percent decrease in revenue,” one director commented. “The U.S. economy is in a slump. This will affect salaries,” another wrote.

Some directors may be trying to make up the difference by working more. Directors who say they worked 41-49 hours made an average $12,000 more in total compensation than those who worked 40; those who say they worked 50 or more made $33,000 more than those who worked 41-49.

Source: FOLIO: and Readex Research

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