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Reader’s Digest Considering Name Change

Any suggestions?


Dylan Stableford By Dylan Stableford
11/24/2008 -16:19 PM






Along with its coverage of the Reader’s Digest Association’s mega deal with a mega church to produce a magazine and a social networking site RDA calls a “Facebook for Christians,” the New York Times reports that RDA CEO Mary Berner is “casting about” for a new name for the company.

We’ve heard rumblings about this since as early as September. It appears that even Berner—who has been somewhat of a lightning rod since coming over to Pleasantville from Condé Nast—is having a tough time deciding on one.

So, in the spirit of community, I thought it’d be fun—and useful!—to collectively brainstorm new names for Reader’s Digest. Here are some suggestions from the FOLIO: staff. Feel free to add yours in the comments section below.

  • Leader’s Digest
  • Reader’s Nast
  • Everyday, Inc.
  • The House that Rachael Built
  • Purpose Driven
  • Pleasantville Publishing
  • Escape From Condé Nast
  • Mary Berner Omnimedia
  • FDA

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